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Reach the Gen Z & Millennial Markets

Creating effective brand strategy and product development.

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By: Charlie Sternberg

Associate Editor


Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers.

Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference “Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets” by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications. 

It takes place at MakeUp in NewYork on Wednesday September 11th, 2019, 1:30pm – 2:15pm. 

Newell will discuss various ingredient and formulation trends that are worth capitalizing on — and what services your brand may be able to outsource to avoid common marketing and branding mishaps.

Plus, the discussion will include the behavior patterns and expectations of Gen Z and Millennial consumers, ways to communicate transparency throughout your branding, and how “clean beauty” is making an impact on your target audience.

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